A contemporary logo for a biomedical company

Start date: 15-08-2017

Ending date: 29-08-2017

Total budget: € 329.00
WINNER
Book cover
Marysu

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


We are looking for a clean, contemporary logo that better matches our new activities of our company. ACS Biomarker is a biomedical company focusing on measuring biomarkers. Biomarkers are molecules present in blood and tissue. Their presence and amount provide information about diseases. A doctor uses biomarkers to diagnose patients with a specific disease. Every disease, such as cancer or cardiovascular disease has its own biomarkers. In the past, ACS Biomarker primarily focused on performing own research in the field of cardiovascular disease (this can be seen in the current logo). Our novel activities rather focus on performing biomarker measurements for other parties, independent of a specific disease.
We would like to present ourselves as a modern biomedical company aiming to improve patient care and diagnosis by offering precise and reliable biomarker measurements.

About our name: ACS is an acronym for our previous activities: Advanced Cardiac Solutions

Target Audience: Medical Professionals

Keywords: medical technology, accuracy, improved patient care, diagnoses

Use: new website, flyers, brochures, banners, powerpoint presentations, letterhead

Company description


ACS Biomarker is biomedical company, using forefront technology to improve diagnostics and patientcare

Target group


medical profesionals (doctors, medical researchers)

Colors, favourites and other requirements


Designer: Marysu Marysu
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MarysuMarysu

I have made a several combinations of the colors. Please fell free to write to me what do you like better and what can I do more for you.

acsbiomarkeracsbiomarker

Thanks! we're gonna discuss it in our team this afternoon

acsbiomarkeracsbiomarker

Hi. we're still struggling with the colors :-) In parallel to the logo design we are working on a new website. The look-and-feel is fresh/white-blue like in this shutterstockphoto: https://www.shutterstock.com/nl/image-photo/marketing-segmentation-target-audience-customers-care-276496721?src=NPlVtXCaCIP7_Tbx3uAcTg-1-7.
Could you try to adapt the logo color in a style matching this photo? Maybe go back to blue/white/red, but maybe a bit different from the initial colors you used. Sorry for this inconvenience! This monday we will sit together with our team to decide on the logo. Thanks and enjoy your weekend!

MarysuMarysu

Ok, thank you, I'll try to adapt the colors for you.

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MarysuMarysu

Ok, of course :)

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acsbiomarkeracsbiomarker

great! We've been discussing internally and some think a different shade of blue and red (no primary color) would still be more suitable. Could you try to adapt again? Could you also give one row of the dots in the white logo on the colored background the color of the alternative background.(darkblue background, lightblue dots). Thanks!!

acsbiomarkeracsbiomarker

great! We've been discussing internally and some think a different shade of blue and red (no primary color) would still be more suitable. Could you try to adapt again? Could you also give one row of the dots in the white logo on the colored background the color of the alternative background.(darkblue background, lightblue dots). Thanks!!

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MarysuMarysu

Hello, I'm here for you if you like my work.
Regards
Marysu

acsbiomarkeracsbiomarker

We really like this logo, but the color scheme is not really what we're looking for (the primary colors are a bit too hard). We do however like the thinking that you did and the reference to venous and arterial blood. Could you maybe use the colors similar to the ones used by m-digitaldesign (who also joined our competition)? Or maybe you have some other ideas yourself. Looking forward to a revised logo!

MarysuMarysu

OK, thank you I'll do my best for you!

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