Business Events Milan

Contest holder: marta.sala@fieramilano.it
Category: Logo design
Status: Ended
Files: File 1, File 2, File 3

GET A DESIGN

Start date: 27-10-2017

Ending date: 03-11-2017

Total budget: € 299.00

WINNER

krisi

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

We'd like to design the logo of the new Convention Bureau of Milan, a network which unifies all actors involved in the promotion of the city as a destination for hosting business events. We are implementing a rebranding of the network so the logo will be used in all promotional campaign and marketing activities (website, newsletter, events, trade shows etc). It should represent and identify the city, attracting event organizers. The colour of the official logo of the Municipality of Milan is red (see file attached) and it's very simple and elegant. We'd like to have a logo which reminds the official one but it's not the same. In attachment you can see 2 examples of other logos. An option could be having the official Municipality logo modified as you wish, or also having the skyline of the city in vector form wich include stylized Duomo, Castle and the new skyscrapers of Unicredit Tower and the 3 new buildings of Citylife. We would like to have the New and Old city together.

Company description

Our compamy is the venue manager of the Milan Convention Centre (Mico Milano Congressi) and also we created the Convention Bureau of MIlan. Right now the network is called Eventing Milan (www.eventingmilan.it) we with the aim to launch the new network and rebranding we want to change name and create a new logo.

Target group

Our target group is made of event organizers (corporate and association) in order to attract them to Milan to organize their event. We need to promote the city for business tourism and events. The target is therefore made of professionals which organize events worldwide and they should chose Milan instead of other cities.

Colors, favourites and other requirements

It could have some little red and grey which are the official colour of the city (the same red as the logo attached of the Municipality of Milan)

Designer:

krisi

No comments

Dear Krisi, we like it as it's compact and small, but it has everything. The proportion between the written part and the picture are also good. But the words should have all the same dimentions, now Milan looks smaller. We don't really like the use of black, can you do the same but using grey and red?and if you add the Unicredit tower as well. Thanks a lot! i think we're getting closer :)

Btw, the 3 towers you use they should be together as they are located next to eachother. On the other side you can add the Tower of the Castle and the Unicredit skyscrapers. you can reduce the dimentions if you think it's better. Marta

Dear Krisi, do you think you can design another logo based on the suggestions i gave you in my previous comments? we would really consider it. Thanks a lot, Marta

This contest is finished. Its not possible to reply anymore.

No comments

Hello,

My idea is to show new (business) Milan in old (traditional) Milan.

Let me know if I can be more helpful.

Regards,
Krisi

Hello Krisi,
I like it! Just if we can modifies the choise of the new buildings: the first one to the left is ok, the second one no, the third one ok, the forth one no and they are not clearly identifed from foreigners. Would it be possible to have those 3 buildings somehow? they are called: Building Isozaki, buildind Hadid and building Libeskind and they are located in the Citylife district. You can find images online. Also, do you have an idea of the logo if we have to use if with darker background? regards,
Marta

Sorry new information from my manager. The buildings should be all in one line and not 2 lines. with the Duomo in the middle. Also, the Duomo needs to look more "formal" . And the written part as well if you have a more institutional/geometrical font. Hope this help. Marta