Design a fitting logo for a yoga-golf teacher

Contest holder: btimmer
Category: Logo design
Status: Ended
Files: File 1, File 2, File 3

GET A DESIGN

Start date: 17-05-2018

Ending date: 11-06-2018

Total budget: € 269.00

WINNER

DeOntwerper

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Hi everyone, recently i started my new company; i teach yoga to golfers.

By doing my form of yoga the golfers will improve their posture and flexibility, and therefore improve their golf game.
I will be teaching golf players yoga at their local golf club. they will probably be new to yoga.
but by teaching them yoga they will be able to hit bals harder and further. they will be more flexible as well.
they will feel better and be able to enjoy the game more. it is going to be lessons for all levels.

I am looking for a logo in which both elements are present. golf and yoga. and the name.

The target group is golf players who are new to yoga.

The company is called Backswing-Golfyoga

It should apeal to the traditional golf player and have a basic element of yoga, not too complicated postures, and not spiritual, like lotusflower, yogi posture is also a little too obvious.

It should display a sports feel/ golf feel more than a yoga feel. an equal combination is best! not too much on the spiritual yoga side.

So my idea was an abstract figure (see example) doing a golf backswing, since this is very fitting (or maybe obvious) Im absolutely open to your creative alternatives

and somehow maybe add an element of yoga which combines well to a nice complete logo, something that works together.

I have 3 idea's of which the first i like best. ( i also added an home made example of what i mean)

so first idea, 2 abstract figures of the same style one arches her back for the golf swing, the other arches his back for the yoga posture in a back bend (see example).
this way they can form a whole (almost a complete circle). the bend in their backs is a bit exagerated, some extra emphasis. with an open circle in the middle (which adds the affect of unifiying yoga and golf).
I added an example really rough idea. but I think if you use 2 of the same style figures it can be a
nice completion. showing the unity between golf and yoga and making a circle. both bending the opposite way and uniting.
it would be nice to have a (subtle) man shape doing the yoga posture, and (subtle) woman figure doing the backswing golf posture.
and also maybe a version without man or woman shapes (non-sex) to compare, see what works best.

(im not set on the lettertype i used, but i like simple and clean also the hanging g, the curved shapes, and the same g-g in backswing-golfyoga)

second. I had the idea of a black abstract figure doing a backswing, with a shadow of a bend over yoga posture forming a cirkle around the figure doing the backswing. im not sure if it works.

third idea is to use 2 figures in different colours, one in the golf, backswing, intertwined with another figure doing a yoga asana. without making it too messy.

Im not set on the idea, im definately open to suggestions.

whats most important is the combination of the elements golf, appealing and recognisable to a traditional crowd of golfers, some element they recognise, and add the element of yoga.
but not too spiritual-yoga-style. the average golfer will not recognise a lotus flower as an element of yoga if you know what i mean.
it would be great to bring the 2 elements of golf and yoga together, unifiying the two as one. showing ;yoga will improve your golf. it belongs together.

I like the use of black and white, in which the white part also represents something, less is more.

there are some examples in the attachments

Company description

Target group

Colors, favourites and other requirements

Designer:

DeOntwerper

The original logo with original font for "Backswing" and underneath in a slightly smaller size "golf yoga" in a different minor swinging font.

On reflection, the font for "Backswing" fits perfectly with the swing of the golf illustration and the new font for "golfyoga" fits perfectly with the slightly quieter relaxing yoga illustration.

With kind regards,

DeOntwerper

I agree on the Backswing font fitting the swing very well.
But the golfyoga font, i dont like the closed g. I found a more modern one, can you try this?

Arial Nova Cond Light, thanks

we decided this is the winning design! Can you make everything in order for the logo to be used on the website and business cards etc? thank you, I will proceed to make the arrangement with brandsupply