Design a logo for an innovative sport company!

Start date: 19-07-2018

Ending date: 26-07-2018

Total budget: € 269.00
WINNER
Book cover
Axel Sonnet

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


Design a sportive, fresh and recognizable logo for the innovative sport company: FlexSporten. This company focuses on recreational athletes, both men and women, between 18 and 65 years old. We want a logo that is simple and unique. The core values of our company are flexibility and non-restrictions. We would like to see these values back in the logo in some kind of way.
We also wanna use a part of our logo as an emblem. For example one of the letters.

Company description


Target group


Colors, favourites and other requirements


Designer: Axel Sonnet Axel Sonnet
design_logo-axel-sonnet-FsdlW8S8

Axel SonnetAxel Sonnet

@FlexSporten,here is the other "F" design with last updated "e" and "x"

Axel SonnetAxel Sonnet

Thanks for your rating, feel free to tell me if you want some color adjustments. Good night !

heartistiqueheartistique

you are copying my "E" and "X" :( not fair

heartistiqueheartistique

you are copying my "E" and "X" :( not fair

Axel SonnetAxel Sonnet

@heatistique, i admit logos are really alike by now, i didn't meant to copy yours, but the consecutive changes asked led to almost the same concept. Anyway, i'll understand if the contest holder chose your design.

good luck for your contests

This contest is finished. Its not possible to reply anymore.
design_logo-axel-sonnet-BYPhszg0

Axel SonnetAxel Sonnet

@FlexSporten, i made some adjustments with a gap between "e" and "x" in order to have a better readability on "e" and detach the X for pictogram alone.

In my opinion, the "e" must keep this angle because it is a power line that give dynamism to the main design ( it will break it if i set another angle )

Waiting for your feeback

FlexSportenFlexSporten

This is a really good improvement on the 'e'. And we really like the pictogram. We only think the previous 'F' is better.

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design_logo-axel-sonnet-i5KkpA3M

Axel SonnetAxel Sonnet

@@FlexSporten here is another variation with different F letter style ( with italic baseline )

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design_logo-axel-sonnet-dl6hC1LM

Axel SonnetAxel Sonnet

Hello @FlexSporten, here is the modifications with regular F, X letter going down to right. Also here is two variation with standard or italic baseline.

Axel SonnetAxel Sonnet

I admit it is way better like this ^^ good advice !

FlexSportenFlexSporten

Hello Axel,

We are close now. The only thing is with the 'E'. If it's one color you don't really see it is an e. Maybe you can make some space in the letter or turn it a bit back to the normal standing. And can you also show us the 'X' alone, when we want to use it for an app for example.

Kind regards,

Simon & Thijs

This contest is finished. Its not possible to reply anymore.
design_logo-axel-sonnet-cWTFaGZM

Axel SonnetAxel Sonnet

Hello @FlexSporten, here is the modifications with regular F, X letter going down to right. Also here is two variation with standard or italic baseline.

This contest is finished. Its not possible to reply anymore.
design_logo-axel-sonnet-QMIX2zqq

Axel SonnetAxel Sonnet

@FlexSporten here is a version with resized "F" and a X letter more personal and dynamic. Let me know if it goes in the right direction.

FlexSportenFlexSporten

Hello Axel,

Thank you again for your design. We really like the x now with the dot on it. Only the 'F' is stil too large and we are not sure about the shape of it. Can you put it in line with the rest of the words, so sporten comes under the 'F'. And can you then make the right leg of the 'X' a bit longer so it comes next to 'sporten'. I think it wil be very close to what we want then.

Kind regards,

Simon & Thijs

FlexSportenFlexSporten

Hello Axel,

Thank you again for your design. We really like the x now with the dot on it. Only the 'F' is stil too large and we are not sure about the shape of it. Can you put it in line with the rest of the words, so sporten comes under the 'F'. And can you then make the right leg of the 'X' a bit longer so it comes next to 'sporten'. I think it wil be very close to what we want then.

Kind regards,

Simon & Thijs

This contest is finished. Its not possible to reply anymore.
design_logo-axel-sonnet-PjyoF7Sq

Axel SonnetAxel Sonnet

@FlexSporten here is a version with resized "F" and a X letter more personal and dynamic. Let me know if it goes in the right direction.

This contest is finished. Its not possible to reply anymore.
design_logo-axel-sonnet-LPkkbygi

Axel SonnetAxel Sonnet

@FlexSporten Thanks for your feedbacks , here is another version with less futurist custom font

FlexSportenFlexSporten

Hello Alex,

This one is really better. We only think that it would be better if the f is as big as the rest and the x will be the eye catcher. Maybe you also can make the x a bit more personal, because it's really about the individual athlete. Like someone made it in a subtile way as a puppet. Hope you can do anything with this feedback.

Kind regards,

Simon & Thijs

This contest is finished. Its not possible to reply anymore.
design_logo-axel-sonnet-KnR1o6Ii

Axel SonnetAxel Sonnet

@FlexSporten Thanks for your feedbacks , here is another version with less futurist custom font

This contest is finished. Its not possible to reply anymore.
design_logo-axel-sonnet-cIWzswIS

Axel SonnetAxel Sonnet

Hello @FlexSporten here is my design with simple and catchy font composition logo, X can be used alone. Colors can be set according your preferences.

FlexSportenFlexSporten

Hello Axel,

We really like your design, and it would really work for an modern and young audience. Only our target group is wider than that. We want every recreational athlete to be free to choose wich sport he or she wants to do without any restrictions. Maybe this can inspire you to do something different with the X and use some less modern font. Especially the F and E are a bit too much.

Kind regards,

Simon & Thijs

This contest is finished. Its not possible to reply anymore.
design_logo-axel-sonnet-bgDH53uS

Axel SonnetAxel Sonnet

Hello @FlexSporten here is my design with simple and catchy font composition logo, X can be used alone. Colors can be set according your preferences.

This contest is finished. Its not possible to reply anymore.
design_logo-axel-sonnet-aRZpTJ8S

Axel SonnetAxel Sonnet

Hello @FlexSporten here is my design with simple and catchy font composition logo, X can be used alone. Colors can be set according your preferences.

This contest is finished. Its not possible to reply anymore.