Design a logo for the financial bank of the future

Start date: 25-01-2018

Ending date: 08-02-2018

Total budget: € 100.00
WINNER
Book cover
krisi

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


We are Upp, a fintech startup in Rotterdam. We are a one-stop shop for all new- and old-school investment possibilities. Our offers range from ordinary savings and stock investments to Alt-coins (Bitcoins, Ethereum) and crowdfunding. Everything is always accessible to you through an extremely user-friendly app and website.

Upp is honest, low complex and low-cost. Our main customer is 25-40 years old.

Slogans that represent our attitude:
"Your money. Upp to you"
"Upp. Your money, your way."
"Upp. Low cost, low complexity"
"Money made easy"

We are lookin for a spiffing logo!

Company description


Target group


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Colors, favourites and other requirements


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Designer: krisi krisi
logo-krisi-gUFVfkOm

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logo-krisi-VMWVBxMe

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krisikrisi

Hello,

here logo with adjustments.
Let me know if I can be more helpful.

Regards,
Krisi

UppUpp

Hi Krisi, many Thanks for the modifications. Looks really good. Like the blue used in the lower 4 examples. Could you make the lower part of the arrow in the U a bit less thick? I think the arrowhead itself is broad enough but feel free to change in order to get the right balance. Could you also place the slogan below the logo, making sure the slogan is not wider than the logo?
Looking forward to these adjustments! Thank you!
Team UPP

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logo-krisi-O08yMRdI

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UppUpp

Hi Krisi, thanks for the extra work! Much appreciated. This is an improvement compared to your previous examples we believe. We like what you have done with making it more flowing.
What could be improved to our taste, is the letter U. The use of the Arrow is nice, although a bit too much in your face. Could you please make it a bit more subtle? The use of different shades of blue is also very nice. The type of blue itself is a bit dull. COuld you also come up with some examples with different types of blue?
many thanks and looking forward to your new ideas!

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logo-krisi-O054tM7E

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UppUpp

Krisi, thank you for your input!
Would it be possible, to design the logo in such a way that the U melts into the p? See other designs we like.
We like the use of the Arrow in the U and the color/shades of blue.
Thanks!

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