New European Research institute

GET A DESIGN

Start date: 20-02-2014

Ending date: 06-03-2014

Total budget: € 419.00
WINNER
Book cover
Millsend

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Clear, fresh logo with a professional, business like look for a new European Research institute. The institute will research digital recruitment media. The logo needs to have a trusted feel, yet not old.

Next to the logo we need a hallmark. This hallmark will be placed on a lot of company websites of big corporations. So it needs to be neutral, yet catching. In the hallmark there needs to be a reference to the logo, or it needs to be incorporated. This hallmark will be awarded to companies giving a good candidate experience.


key words:
International - European
Ambitious / modern
Recruitment
Experience
Research
Human
Normative

Company description

name institute: European Recruitment Experience Institute
for short: EUREI

EUREI is the international expansion of Digitaal-Werven. Digitaal-Werven has been a well respected Dutch research going 7 years. The institute wants to have the image of a genuine institution right away, without being old fashioned or inflexible.

Target group

Our target audience are recruiters, recruitment managers and HR managers of large companies in all sectors. Like insurance companies, banks, fast moving consumer goods, accountants, IT companies.

Colors, favourites and other requirements

The logo might get a 'powered by Intelligence Group' with it, including the IG! logo (see file). We advise you to keep this in mind with the design and make sure the colors don't clash. It doesn't have to be the same color (preferably not), just don't let it clash.

We want to have a different feel as our main competitors, like ERI (European Recruitment Institute). Logo is attached. And also as the Candidate experience awards (logo is attached as well). Make sure the logo looks significantly different.

Even though this is a continuation of Digitaal-Werven (www.digitaal-werven.nl) and we like this logo, it's typical Dutch. This new company is a European institute and most European countries are much more formal than the Dutch. So the logo needs to be more formal, yet not old.

Designer: Millsend Millsend
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MillsendMillsend

Beeldmerk nog in andere kleur en toegevoegd logo IG! group

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MillsendMillsend

Aanvullend nog een huisstijl toepassing

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MillsendMillsend

Nog een keer keurmerk in andere vorm...

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logo_huisstijl-millsend-5CL6hcZ6

MillsendMillsend

En een voorzet voor het keurmerk...

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No comments

Geert-JanGeert-Jan

Mooi logo

MillsendMillsend

Beste Geert-Jan,

Bedankt voor de reactie. Ik schrijf meestal niet van tevoren een hele uitleg over een logo. Ik ga er vanuit dat een goed logo geen uitleg nodig zou moeten hebben en onmiddellijk zou moeten aanspreken. Wanneer een logo een uitgebreide uitleg nodig heeft, dan is het logo niet duidelijk en zou ik mijn werk niet goed gedaan hebben :-).

Met vriendelijke groet,
Peter Mellema
Millsend

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Beste Peter,

Dank. Ik deel je mening geheel (Geert-Jan en ik zijn partners in deze) dat het voor zich moet spreken. De kleur… dat weet ik nog niet, maar op dit moment behoort het tot de kanshebbers. We wachten echter de rest af, want het is ook nog niet dat we meteen zeggen: stop de persen, we hebben hem :)

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