New logo and new corporate identity for a spraying and blasting company

Start date: 13-05-2014

Ending date: 07-06-2014

Total budget: € 225.00
WINNER
Book cover
niki

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


We want to change our company name “Autoschade Horst” which means “car damage Horst”; This name is too limited because over the years, our core business is quite extensive. Therefore a new name: Munckhof Service Center. And so we are looking for a new logo and new corporate identity. With the new logo, we want to present ourselves to be an allround spray, blasting and body repair company.

Company description


We are a family business for over 50 years, therefor the family name Munckhof. Because we are a small and flexible company, we can take on a wide variety of vehicles and objects to treat. Our services range from spraying and blasting of mainly heavy transport, such as trucks, trailers, buses, agricultural machinery and, to a lesser extent, passenger cars. Also industrial painting and "schoopering" of loose parts and all kinds of machines. And fences, radiators, wheels, furniture can be preprocessed and painted. Therefor the name Service Center.

Target group


Individuals (10%), companies (90%) Companies: Transport, body shops-, garage-, construction-, taxi, bus, agricultural, and dealerships.

Colors, favourites and other requirements


The old logo was designed through Brand Supply! So we have good experiences gained. The colors of the old logo may be used, but is not a must. Old logo, see annexes. We would like to let the 3 core tasks coming back at the new logo: Spuiten – Stralen – Schadeherstel (spray, blasting and body repair).

Designer: niki niki
logo_stationery-niki-BfxwFF0y

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logo_stationery-niki-JVub9N1U

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logo_stationery-niki-Dx35uTXU

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logo_stationery-niki-j1ORXYps

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autoschadehorstautoschadehorst

Hallo Niki, can you make another example like "bestand 3", the attachment above. Munckhof Service Center in 1 line, and than Munckhof bigger than Service Center?

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logo_stationery-niki-Ylc2EwE4

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autoschadehorstautoschadehorst

Hallo Niki, Thank you again. We like the design very much. We prefer the name bigger. I 've enclosed an attachment for example. Can you make something like that? (Do you prefer writing in German?)

nikiniki

Thanks for rating

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logo_stationery-niki-aOcwxF7A

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autoschadehorstautoschadehorst

Hallo Niki, Munckhof please a bit bigger (like your first design) and the 3 core tasks still slightly thicker, with a similar triangle?
We have just asked for an extension because we can not decide yet. However, we are going tomorrow for a long weekend away and can then react on Monday. Maybe it's good to rest and then take a fresh look at the designs again on Monday. Thanks in advance!

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logo_stationery-niki-nZUrOwKm

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autoschadehorstautoschadehorst

Dat is snel! En mooie kleuren. Een paar vraagjes: Munckhof mag groter (net als eerste inzending)- de gekleurde driehoek in de K van Munckhof mag er weer in (net als in de eerste inzending)- de 3 kerntaken nog iets dikker, met zo'n zelfde driehoekje ervoor?
Alvast bedankt.

autoschadehorstautoschadehorst

That's fast! And beautiful colors. A couple more questions: Munckhof please a bit bigger (like your first design) -the colored triangle in the K of Munckhof may again (as in the first design)-the 3 core tasks still slightly thicker, with a similar triangle?
Can you also make 1 version with the logo left, the name Munckhof to the right, also right, below Munckhof, Service Center and the 3 core tasks under everything? Thanks in advance.

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logo_stationery-niki-8ABRVAGW

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autoschadehorstautoschadehorst

Hallo Niki,
Dit ontwerp is het niet. Je eerste was leuker. Wil je aan je eerste inzending nog iets aanpassen? Het logo heeft wel wat. Kun je het logo links plaatsen, de naam Munckhof met daaronder Service Center, rechts en de kerntaken onder het geheel? De kleuren mogen wat frisser. Zowel de witte als zwarte versie spreken ons aan. Alvast bedankt.

nikiniki

Please email me English

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logo_stationery-niki-1JBSMPXk

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autoschadehorstautoschadehorst

Bedankt voor je inzending. De kleuren zijn een beetje grijze muizig. Het lijkt op een etiket voor een verfblik. Het logo heeft wel wat. Kun je het iets frisser maken, met vermelding van de 3 kerntaken?

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