Corporate identity for new valuation company

Contest holder: Tomp
Category: Logo & stationery
Status: Ended

GET A DESIGN

Start date: 08-03-2012

Ending date: 19-03-2012

Total budget: € 300.00

WINNER

AraratDesign

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Corporate identity:

- A logo:
- Letterhead / envelopes
- Business Card
- A5 information leaflet per sub-services

Company description

Goldbaum appraises all types of industrial en commercial real estate and assets for all purposes.

We are young, ambitious people and want to outperform our competitors with high quality and a fresh perspective and new approach.

Examples of real estate we valuate are:
Business parks, office buildings, gas stations, government buildings, churches, entire apartment complexes.
We do not value individual private houses.

Examples of assets thate we valuate are:
Business Inventories, machinery, furniture, art, antiques.

Reasons for our clients to a have valuation carried out:
- For insurance purposes (to determine the insured value)
- For funding
- When buying/selling a business
- In divorce or death
- In case of bankruptcy

We find ourselves in a market which is largely divided among a few large players.
Our main competitors are:

www.troostwijk.nl
www.lengkeek.nl
www.dtz.nl

An example in the UK would be:
http://www.hickman-shearer.co.uk/

We have choosen the name 'Goldbaum' because of the meaning and associations that the name evokes.
The meaning is that gold forms the basis of our monetary system, in which the value of all goods and services are determined.
The tree (baum) represents the long-term relationship we have with our customers.
We associate the name 'Goldbaum' with high-end (upper segment and higher quality) and a long experience in the financial world.

We think that 'Goldbaum' could become a good brandname for valuation services.

Target group

Our clients are mainly companies, varying from SMEs to banks, insurers and major investent companies. We also work for lawyers.

Colors, favourites and other requirements

We hope for a truly distinctive and well design identity. We would like the winner to design other media afterwards, such as a website, mailings and flyers.