Design a logo and corporate identity for a new dynamic motorcycle sales company

GET A DESIGN

Start date: 14-01-2016

Ending date: 25-01-2016

Total budget: € 419.00
WINNER
Book cover
VirtualLies

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

We are starting a new company to sell motorcycles of all brands and models. It is a young dynamic company that needs a recognizable corporate identity.

The logo should provide a clear, professional and clean look. With a recognizable color / appearance that we can implement in Online marketing, corporate and in the showroom.

For now I need a logo on letterhead and business card.

The company's name is: Stella Motoren

Company description

Stella is the Italian translation of Star and is also associated with beautiful mountain passes. Mountain passes where our customers can enjoy the motorcycle which they have purchased from us ultimate.

We want to create a professional and customer-oriented company. We do not rely on one brand and will therefore determine our own identity.

Target group

We do not rely on one brand and are therefore not focus on a specific group of motorcyclists. The logo should be netral and trigger a supersport Ducati rider in a similar way as a BMW K 1600 GT driver.

The target audience is predominantly male. Age is from 25 to 70.

Colors, favourites and other requirements

A motorcycle or star may be present in the logo, but this is definitely not a must. With a motorbike we run the risk of suggesting that we specialize in a particular type of motorcycles and the logo becomes obsolete in 10 years.

Orange is excluded.

A bright color as base would help to integrate the logo into other issues such as website, price cards, etc. but is not a must.

Designer: VirtualLies VirtualLies
logo_corporate_design-virtuallies-arbGIgU4

VirtualLiesVirtualLies

Hello Tim,
thank you for your feedback ;), attached the version with the blue color from the first proposal. If you should have additional wishes to improve the design, just let me know. Kind regards, Dagmar

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logo_corporate_design-virtuallies-tiGr6ObA

VirtualLiesVirtualLies

Hello Mr. Molengraaf,
thank you very much for your positive rating of my first proposal. Attached the according housestyle (made the blue-grey color a little darker to get a better contrast). Looking forward to your response, kind regards, Dagmar Lange

TvdMolengraafTvdMolengraaf

Hello Dagmar,

Thank you for your contribution. I like it very much. specially because the "S" logo can be uses separately.
I prefer the dark blue color. I think it is a little more classy. Can you change it back?
Thanks,
Tim van de Molengraaf.

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logo_corporate_design-virtuallies-RZ10cNua

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