Logo and company identity for a new fast casual Latin fusion restaurant concept

Start date: 08-03-2019

Ending date: 25-04-2019

Total budget: € 359.00
WINNER
Book cover
umbra

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


Company description


Target group


Colors, favourites and other requirements


Designer: umbra umbra
logo_stationery-umbra-civ60K5w

umbraumbra

Thanks for the suggestions. Now its better. Logo is even more beautiful and elegant. Letter B now does not look like the number 3.

Lilliana NevesLilliana Neves

I agree it looks amazing now

Lilliana NevesLilliana Neves

This one is better than your last design.

I've sent you a private message

Lilliana NevesLilliana Neves

So far my favourite design of you.

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logo_stationery-umbra-tH4ULBxI

umbraumbra

Letter B composed. What do you think? Now is definitely legible, even ia when the logo in only one color. I think this gives you a lot more options for different applications. Gradient is not easy to print on all surfaces.

Lilliana NevesLilliana Neves

Agree! But I love the gradient of the other design more because it gives warmth and gives the latin feeling. The lettertype of the other design is also nicer. If you take the other design and you do that with the letter B it will be perfect.
It is true that gradient is not easy to print on all surfaces. I will only use the gradient for the website as my main logo and brandcolours but not for all surfaces.

Lilliana NevesLilliana Neves

But actually you do not need to change anything of the other design.. it is perfect how it is now :)

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logo_stationery-umbra-OzU4vCr2

No comments

Lilliana NevesLilliana Neves

Looks great! But I like the colors you used before with the gradient better. The B is more visible if the leaf is more gradient yellow with red.

Lilliana NevesLilliana Neves

By the way I like the leaf design seperated as well to use in the complete company ID such as letters, invoices, napkins etcetera

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No comments

Lilliana NevesLilliana Neves

Looks better!

Lilliana NevesLilliana Neves

Play more with the flames

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logo_stationery-umbra-pofEx2bQ

umbraumbra

Maybe variant with fire?

umbraumbra

This is also a very dynamic logo. It has a nice graphic rhythm and reminds directly on the grill.

umbraumbra

Letter B is clearly legible

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logo_stationery-umbra-m6ku7mHQ

umbraumbra

Pay attention! Small letters are modified. Several variants of color. The first two were with a gradient. Others are a combination of two colors. Orange is always the same.

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logo_stationery-umbra-Na9q1sIq

umbraumbra

Small correction letter B. Now the flower enclosed in a compact form. I think it is a sign of even more beautiful. What do you say?

Lilliana NevesLilliana Neves

I like the other one better because the B is more visible :)

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No comments

Lilliana NevesLilliana Neves

Lettertype is great but the symbol is not what we are looking for

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No comments

Lilliana NevesLilliana Neves

This is too much

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No comments

Lilliana NevesLilliana Neves

Love the lettertype but the rest is not our thing

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logo_stationery-umbra-xHr9xUmG

No comments

Lilliana NevesLilliana Neves

I love this design a lot of this leaf too. Very original. But the B disappears so it looks more like a 3. The rest is perfect.

Lilliana NevesLilliana Neves

This one is my favourite one from you right now. The colors are right and the leaf is great just the B need to be more visible.

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