Logo/ CI for a coaching company

Start date: 04-06-2013

Ending date: 04-07-2013

Total budget: € 449.00
WINNER
Book cover
visiwerk

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs


I'm looking for a logo/ Corporate ID for a newly established coaching company.

The name of the company ist "aimagine".

Focus is on personality analysis and development. Objective is to enable the coachee to accept him-/herself with the given values, preferences, etc. and by this to live a fulfilled and happy life.
UPDATE: Therefore also the name - "imagine" how your life would/ could be if you live and fulfill your "aims". That would be great to incorporate somehow in the logo/ CI.

The logo/ CI should be simple with clear lines and structures. It would be integrate to somehow the following explaination: "self-recognition - self-determination - self-realisation" (German version: "Selbsterfahrung - Selbstbestimmung - Selbstverwirklung"). Ideally I could choose between the English and German version dependant on my coachee; alternatively two options (one English, one German) need to be created.

Company description


Newly established coachin company with focus on personality development with the help of structured personality profile analyses

Target group


Individuals/ Teams
Business & Personal Coaching

Colors, favourites and other requirements


I love creativity but it shouldn't be too squiggly

The business concept is about to realise the essence of who you are - following this principle, the logo/ CG should represent stability/ future orientation

Not too screaming colors; rather colors which symbolize warmth/ closeness

Designer: visiwerk visiwerk
logo_corporate_design-visiwerk-9SQeMLTM

No comments

HMO1978HMO1978

Nice job :-)

visiwerkvisiwerk

Oh ty :P

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logo_corporate_design-visiwerk-eh9JvZ7w

visiwerkvisiwerk

Hi Heike,

here are some changes, with an alternative subtitle just to give you an impression.

Greetings Chris

HMO1978HMO1978

Good morning Chris - WONDERFUL! I was thinking about your comments and I even think that it can go without any further subtitles - just letting the logo and the name speak. I like very much the merge of the logo with the name (thus the left option)!

Thanks very much - looks really great,
Heike

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logo_corporate_design-visiwerk-7CyDtzDE

visiwerkvisiwerk

Dear Heike, thank you for the constructive feedback :). But why do you have to digest it, i think it isnt´t that bad ;)

Sooo here is another version of the CI with a strong and guiding blue. Just added and changed few things.

Please be gentle by rating the positioning and so on it isnt´t final yet. Just for previewing you the overall concept.

So hope you like it. If you want to see another color look out for any color code, like (#1051BD), in this composition and give it so me, so i change it again.

Ty Chris

Ps. Meanwhile, the coffee is cold , sorry for that :D

HMO1978HMO1978

Hi Ty,

Wonderful - not only the new color scheme but also your quick response!

Really like it - has something of the sky but with much more intensity!!!

Well done.

Enjoy the evening,
Heike

visiwerkvisiwerk

Ty i´ll upload a detailed version in the next days.

Good Time

Chris

HMO1978HMO1978

Hi Chris,

Just looking over the proposal with a good friend - we really like it. As a question to you: can we increase the focus of the human a bit? Still with clouds etc but that also on the large poster the human is still recognizable?

What do you think?

Thanks in advance,
Heike

visiwerkvisiwerk

Hi Heike,

ty for the praise. I guess there are two possibilities the get more focus on the humnan-factor. One: to Center the Human, but then we have to get a new position for the name "aimagne". Second: To resize some elements.

But I don´t think that we get in trouble perceiving the elements on large scale :) But of course we can play around with it.


During the design process i often get in trouble by positioning the subtitle of the logo (self-recognition - self-determination - self-realisation). My advice from the "Designers" point of view you should shorten it and get the essence in one short statement, like "reconsider you" "reconsider yourself" "rethink yourself" or something like that. Just guessing :)

What do you think?

Greetings Chris ;)

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logo_corporate_design-visiwerk-EOqdrBbM

visiwerkvisiwerk

Hello, just to get an idea of the CI.

It isn´t finished yet, but some feedback would help me to get closer to what you a"imageine" :)

Hope you like it so far.

Ty

HMO1978HMO1978

Hi Ty,

I like the design at lot - a nice way in displaying what the the purpose of the coaching is! Well done! I'm just not as sure re the colour - could you play a bit with this?

Thanks a lot in advance,
Heike

HMO1978HMO1978

Sorry, as another thought/ input: i had a look on the previous colour codes - I prefer rather strong colours (because of readibility) but am not sure whether the magenta is a bit too aggressive?! as said, I'm still digesting :-)

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logo_corporate_design-visiwerk-wvRISJN2

visiwerkvisiwerk

Bildersprache mit viel Wert auf Typografie.

Feedback gewünscht :)

HMO1978HMO1978

Wonderful - very imaginative and not only pointing out to the obvious but also the state where the coachee/ the client should end up to - a world where he/ she can dream and live his/ her life.

Well done!

As an idee: Could we get this end state even clearer?! ;-)

visiwerkvisiwerk

Oh ty very much, that is what i hoped for :)

So the idea is understood :)

Of course we can work on the final CI as you wish. Just tell me what color do you prefer..so I can go for it.

bye

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