Logo for caterer who deliver good and fresh meals at home
Contest details:
Bronze
- Contest holder: lekker thuis eten
- Category: Logo design
- Total budget: € 199.00
- Start date : 12-12-2014 15:00
- Ending date : 07-01-2015 14:34
- Status : Ended
- Required formats: ai,pdf
- Relevant files: None
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Available languages:
- Number of designs: 109
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Response rate:
low high
Needs:
Google ‘ready-to-eat meals packaging’ ALL you see is NOT what we would like to be.
Google ‘best design packaging’ and you see a lot of great innovative designs.
NEW! Pls notice I uploaded two new 'inspiration' briefings.
Company description:
Name of the company:
lekker thuis eten (translation: nice/good food at home)
Sector:
caterer who deliver at home
USP:
- very good price/quality
- a fresh meal for every day
- for everyone, even with dietary
Target group:
Target group:
- Everybody who wants a good, fresh dinner but isn’t able (or don’t want) to prepare the meal himself.
Colors, favourites and other requirements
Wishes for the logo design (principles of logo design):
1. Simple
2. Memorable (time will tell ;-))
3. Timeless
If the logo is used in black/white, it must be timeless. If we use the colours you suggest, it could be more fashionable. By the way: we love distinctive colours!
4. Versatile
We would like to receive it as a vector. The logo will at least be used for business cards, on packaging and website.
5. Appropriate
There’s no better way to explain then to quote David Airy:
‘A logo doesn’t need to say what a company does. Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better. The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an airplane. The Apple logo isn’t a computer. Etc..’
Creativity of the logo:
Most important: remain the above principles! The creative part should be particularly shown up in the use of the logo.
Keywords:
No fork & knife!
No script letter!
Fresh
Chic
Tasty
Suggestions for colours:
- maybe combine pantone 494/pantone 571/white/gold
- maybe combine pantone 550/pantone 5185/pantone 187 and white
- or maybe find here your inspiration: http://www.modernehippies.nl/scholten-baijings/
LOYSE
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LOYSE says
Thanks for your comments. If you do not like underlined, I can propose you this, whit a new version.
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lekker thuis eten says :
Nice presentation!
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lekker thuis eten says :
Fresh and slim. Although I would never underline a logo, I like the logo. (Of course without the line).
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lekker thuis eten says :
This one is slim, simple, chic. Like it! There's one quite important thing: the fork! (See briefing). But it's having good looks.
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LOYSE says
Oh i'm sorry for the fork ! I will try another one ...
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lekker thuis eten says :
Hi LOYSE,
Thank you for your option. It's too classical for what we need and want. It reminds me of a bakery so in fact in could be fine, but it's not distinctive enough. Sorry. -
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