Brandname for one of world's best sports women: Marianne Vos

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Start date: 07-03-2014

Ending date: 14-03-2014

Total budget: € 129.00
WINNER
obinoster

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Marianne Vos has a dream: To make cycling more accessible for women. She wants to achieve this to build a stage for women what is also attractive for men.

In order to create such a platform, we need to develop a brand. One so strong that it defines her vision simply, and with clarity.

Marianne’s Brand name should:
- be accessible for women
- evoke emotion and move the world
- appeal to women, but resonate equally with men.
- be cool
- be sporty
- be international
- be universal

It should also encompass these four key values:
- Connection
- Lifestyle
- Inspiration
- Passion

In addition, it’s important that the name can be communicated with a simple hand signal it (For example with love, you can make a heart with your hands)

Above all, the name needs to work when used in conjunction with a service or product. For example the brand name with love: Cycling with love, swimming with love, people with love, stories with love, events with love, clinics with love, podium with love – In this case With Love is the brandname and cycling/swimming/clinics/stories are the products of the brand.

Company description

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114 Submitted designs
30 Designers
1 Winner

With many strong entries submitted, the client faced a tough decision, but one design came out on top.

GET A DESIGN

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The winning design perfectly matched the client’s wishes - delivered by a proven talent.

obinoster

obinoster

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