Design a ’fresh’ logo for an urban musicgroup

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Start date: 06-02-2020

Ending date: 24-05-2020

Total budget: € 250.00
Latest design
Book cover
xavier.G

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

General info
With our 'future' logo we would like to express our Urban music formation / group. The logo must consist of a representative symbol / mascot in combination with the word mark.

Image and message
Our music group is called 'NekbrekerZ'. We are mainly involved in the Urbanscene, which is related to hip hop, rap and r & b. Urban literally means street culture.

The story behind our name is that with our appearance, music and personalities, we will break many people's necks and give them a check. We stand for innovation, entertainment, creativity and timelessness. We would also like to express this with our logo.

We ourselves think of a skeleton or someone with the neck turned over, with bulging eyes in a 'funny and creative' way. Of course we also want to give the designer room to play. We want to give the designers the opportunity to make 'other or new' connections with NekbrekerZ.

Target audience
Our target group is a mix of ages (from 12 years and older), girls and boys, men and women, creative, music lovers, with an out of the box mentality and an interest in street culture or culture in general. Are fashion and style conscious and want to distinguish themselves in all kinds of areas.

Purposes
Our logo and possibly corporate identity must have a striking appearance. It must distinguish itself from the many designs that are already present in the Urbanscene. The Logo must have added value for our brand, products such as clothing, events, music etc, and translate our unique characteristics with which our target group can identify.

Company description

Target group

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With many strong entries submitted, the client faced a tough decision, but one design came out on top.

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